Creating Predictable Growth With Kieran Flanagan From HubSpot

Creating Predictable Growth With Kieran Flanagan From HubSpot Do you suffer from shiny object syndrome? It’s difficult to not become enamored with the latest marketing tactics, trends, and technologies. We are distracted by them because they may offer hope or promise 10X-ing marketing results. Instead, stay focused on helping your business grow to generate revenue! Today, my guest is Kieran Flanagan, vice president of marketing and growth at HubSpot. Kieran uses traditional marketing methods to help HubSpot and other brands generate additional traffic and revenue. We discuss how to create predictable and product-driven growth. Challenge to sustain growth is more difficult as a business gets bigger Find new ways from existing channels or brand new channels to grow from People, products, and businesses change; adapt marketing sales plans Strategic Growth: Think logically about how to grow into being a big company by providing good products and customer experience Develop scalable distribution plan and use search engines to find right product fit 3 Stages of Fit: Product market, product channel, and ROI Growth Power Law: 60-70% of growth comes from one or two channels Build out next 12 months of growth, and predict where it’ll come from Keyword Search: What product does and solves How to choose best acquisition channel and strategy for scalability Establish and measure goals and expectations for different channels Develop work culture that embraces failure; experiment by taking small risks Keep remote team engaged, focused, and motivated by being clear on goals and proactive with communication Links: Kieran Flanagan HubSpot Brian Balfour Loom Wistias Soapbox Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Kieran Flanagan: â€Å"You always have to grow each and every year, regardless of how well you’re doing.† â€Å"Think logically about how you are going to grow into being a big company.† â€Å"Build out the next 12 months of your growth, and predict where that growth is actually going to come from.† People would want good clarity around the goals and the most important goals over the course of what we try to do in a quarter.