The United States Of America - 1419 Words

Danielle Yorker English 201 A Rhodes There a War Going on; but Who Fighting It? Within nine months of 2011 nearly 13,000 people were killed, not include the other 5,000 people reported missing accord to the National Human Rights Commission in Mexico, these incomprehensible numbers leave tens of thousands of children orphaned by the violence due to the drug war. With so many confirmed deaths, and disappearances, it may lead people to ask why the United States of America should get involved in the drug war going on in Mexico. To protect its citizens and its neighboring country citizens. Those heavily involved in the drug cartel are not only in Mexico, they are in the United States as well. Street gangs with cartel ties are not only in Los Angeles and Dallas, but also in many smaller cities across the United States and much farther north of the Mexican border. Mexican cartels had a presence in 230 cities in the United States in 2008, according to the U.S. Justice Department. Its 2011 report shows that presence has grown to more than 1,000 U.S. cities. While the violence has remained mostly in Mexico, authorities in Arizona, Georgia, Texas, Alabama and other states have reportedly investigated abductions and killings suspected to be tied to cartels. (CNN) Not only are American citizens falling victim to these violent crimes, drug traffickers are targeting young teenagers to work for them. Many may argue that if the united states gets involve in this drug war then they will beShow MoreRelatedThe United States Of America1536 Words   |  7 PagesThe United States of America is well known throughout the world for tis democracy ant the freedoms of its citizens. Since declaring its Independence from Great Britain rule in 1776, the United States of America has undergone a continuous effort to maintain law and order. In order to create a strong federal government with a system of check and balances the Constitution was proposed and ratified. The Constitution of the United States became the Supreme law of t he land. (The Constitution) We theRead MoreThe United States Of America1317 Words   |  6 PagesThe united states of america has been in many world affairs since its creation. One of the earliest international events that can be attributed to having direct links with the Great Depression was the Manchurian Crisis of 1931. War had broken out between China and Japan, who had both suffered due to the counter measures and high tariffs set by America and Europe to combat the Great Depression. Japanese army officers in Manchuria manufactured an incident, took over the province and on their own createdRead MoreThe United States Of America995 Words   |  4 PagesThe United States of America has always been known as the home of â€Å"The American Dream†. This consists of the nice house with the family, the dog and the white picket fence. Lately, however, the country has been losing this dream. Lately the corruption of the United States of America has taken over this dream that led so many to want to make a home in the country. Politics has become a contest of money and power. Money has come to equal power, and it shown through all elections. The Federal ElectionRead MoreThe United States Of America1551 Words   |  7 Pages The United States of America: the place that praises the â€Å" American Dream† that countless people try following but never really succeed in accomplishing because of systemic racism. It’s easy to tell people to pull themselves up by their bootstraps, but what if they don’t even have bootstraps to begin with? The American Dream is a sugar coated lie. After hundreds of years of colonization, mass genocide, racism, white supremacy†¦ It is deceptive to tell minorities that they can be as successful asRead MoreThe United States Of America Essay1694 Words   |  7 PagesA crash in america may be coming a lot sooner than many people think. The United States of America is facing problems a lot of people are either u naware of or just dont think its a big deal. Most of america think that our economy and government is in alright financial shape, That may not be the case though. America is in bad shape and it seems to be going down hill. America is declining in world power as well and this is just another factor leading to a crash in the future. Other nations are growingRead MoreThe United States Of America1244 Words   |  5 PagesFrom Northern Pakistan to The United States of America, The Exchange Student Probably to everybody’s shock, nobody could have imagined how poorly executed the 45th’s President Executive Order shortly after it was established. Any person, who is from one of the seven designated Muslim countries in the Middle East, are not allowed the right of entry into the United States of America. People like Syrian Refuges are ban indefinitely until the 46th POTUS reverses that order, who are seeking nothing butRead MoreThe United States Of America1674 Words   |  7 PagesThe United States of America is the world largest single economy with a lot of trade activities with other nations. The country has traded with other nations for centuries hence it is an important economic partner (Jensen, Quinn Weymouth, 2015). The country normally has a lot of influence in the world trade since it serves almost all the nations worldwide. In fact, most of the trade policies that affect the whole world have been proposed by the United States of America. Moreover, the count ry isRead MoreThe United States Of America1354 Words   |  6 Pages The United States of America was sought out by immigrants as a place of freedom and refuge. Throughout America s short history, people from all over the world looked to America as a land of opportunity. Immigrants from Eastern European countries such as Poland, Lithuania, and Hungary poured into the United States in the mid 19th century. The large amount of immigration from Eastern European countries to the United States between 1919 and 1924 was due not only to the opportunities of work and freedomRead MoreThe United States Of America938 Words   |  4 PagesThe United States of America is one of, if not the most developed nation in the world as of 2014. America is well-known for its freedom and opportunity it offers, which is why many individuals sought out for it. But I am not going to write about America’s many achievements and prestigious comforts. I would like to address the current situation that h as been haunting America for quite some time now. In the last century, technology all around the world has undergone dramatic changes, whether it isRead MoreThe United States Of America1340 Words   |  6 PagesThe journey of how the United States of America became the United States of America is a very complex one. With America declaring separation from the Great English Empire, to the organization of becoming a free, sovereign nation and lastly, the migration and colonization of the now, western United States, including the great state of Nevada, has many components. The Declaration of Independence initiated the process of becoming a country of its own. This Document pushed the separation from England

Responses to Our Nig; or Sketches from the Life of a Free...

Our nig which is the name given to a free black slave, even though this name was given to a slave that was free did not mean you were free. This story exposes how the racial dynamics of slavery are replicated in the interracial encounters outside slavery. Our Nig was a story of a slave that fit under this category of not being free when freedom existed. In this passage I will give my critical analysis of my interpretation of Our Nig Frado who was abandoned by her mother and left at the hands of the Belmont family were she was taken as an indentured servant, while being in this house Frado experienced physical and verbal abuse while being in this household. Frado was abandoned by her mother who left to be with her black lover. Frodo’s’†¦show more content†¦I feel like Lois Leveen seems to make an excuse for the treat of Frado as this was a destined situation for slaves that were free. She also feels like that Harriet Wilsons account does not hold much weigh as a slave narrative because it was a subjected and submissive intake to be enslave, In which I feel is rather ridiculous because this is an account of a little girl that was tormented and physically beaten to the point that she was incapacitated from her treatment there to support herself. In conclusion Harriet Wilson’s novel to Our Nig; or Sketches from the Life of a Free Black, in a Two Story White House, North, should be seen as a valid Slave narrative that is a valid account of a slave that was not free, which suffered more then what we can imagine because of a family that wanted someone to do work for them and to improve their class status. We can point out in this novel that there was people who cared about Frado and wanted to remove her from her situation but how do we know that she would have been in a different if not the same situation with someone

The Legacy Of Claudius Nero By Marcus Tullius Cicero

â€Å"Salus populi suprema lex esto. These words, first coined by Marcus Tullius Cicero, represent the height of the ideals in the system which we Roman senators live and embody. They translate to the Greek: â€Å"The safety of the people is the highest law† (Cicero c.50BC, 241), which is not soon forgotten, despite the banishment and subsequent death of Cicero. A titanic figure in his time, we can only imagine the outcry he would have given the trials and tribulations that have plagued us in recent times, and in particular during the long reign of Tiberius Claudius Nero Drusus Caesar, known simply to the people as Tiberius. It is worth noting at this point that I, (name here) have, during my long life served in my greatest capacity under the†¦show more content†¦He was a fine military commander, doing merit unto his adoptive father, Augustus, time and time again, slaughtering untold numbers of barbarians and bringing civilisation and Roman values to the Gauls and Germans. Tiberius’ military exploits are common knowledge among the Roman populace and have been recorded many times over, the Gallic tribes quake with fear at the mention of his name to this day. Tiberius was, however, as adept an administrator as he was a commander, and it was, in actuality, this value that led him to be so successful with his expeditions (Tacitus c.100AD, 119). As Tiberius aged, he appeared to become ever more morose, his dour and grim complexion characterising him and polarising the views held by his supporters and critics alike (Boak 1965, 301). This change in disposition can be largely attributed to his forced divorce from his beloved wife, Vispania, and subsequent marriage to Augustus’ daughter, Julia (Bradley 1990, 539). Contrary to many contemporary opinions, Julia was very nearly as intelligent and cunning as Tiberius himself, her one fault being perhaps her adulterous nature, and it was for this that Tiberius scorned her (Bradley 1990, 540). It was through marriage, and a most honourable marriage for myself, that I became connected with Tiberius on a more intimate level. My bride was none other than a cousin of Tiberius, of the Claudian gens, whose noble claim extends back â€Å"to Attus Clausus, the legendary founder† of that noble family

Eating Disorders and Western Culture - 845 Words

It has been found that eating disorders are most common in the western and industrialized culture where food is abundant. This is because these individuals attach a lot of importance to their physical appearance and are willing to do anything to get the dream figure. An eating disorder is not just watching what one eats and exercising on a daily basis but is rather an illness that causes serious disturbances in eating behaviour, such as great and harmful cutback of the consumption of food as well as feelings of serious anxiety about their body shape or mass. They would start to stop themselves to go out anywhere just so that they could work out and burn all of the calories of a meal or snack that they had scoffed earlier. Two of the most common eating disorders are anorexia nervosa and bulimia nervosa. The regular description of a patient with either disease would be a youthful white female, with an upper social standing in a predictably socially competitive environment. At present, these eating disorders have an effect on roughly 25 million Americans, of which almost 25% are of the male gender. Out of all the psychological disorders, anorexia has the highest mortality rate. The whys and wherefores include malnourishment, substance abuse and reckless suicides. Eating disorders can happen to anyone; no matter whether they’re male or female, rich or poor, old or young. According to many researchers, eating disorders are caused by more than just food. There are numerousShow MoreRelatedBinge Eating in Non-Western Cultures1038 Words   |  5 PagesLiterature regarding eating disorders in non-Western cultures in general is scarce. Very few studies address disordered eating in cultures outside of the Western and Westernized world. This could be because of the perceived lack of eating disorders in non-industrialized countries or even because there is an overwhelming amount of concern over eating disorders in Western society. However, there have bee n several studies done on binge eating and dietary restraint in non-western citizens and in non-CaucasianRead MoreEating Disorders1328 Words   |  6 PagesAccording to Barlow,Durand and Stewart(2012), eating disorders are found to be more prevalent among women, specifically between the ages of 12 and 25 years of age. Prior to modern research, researchers saw eating disorders as a Western phenomenon due to the fact that non western countries did not have such a wide variety of food available to them. This perspective is now changing. Individuals in other countries (non-western) have been diagnosed with eating disorders as well, however it is not as frequentRead More Eating Disorders, Body Image and Cultural Contexts Essay1306 Words   |  6 PagesEating Disorders, Body Image and Cultural Contexts Although a great deal of early research on body image and eating disorders focused on upper/middle class Caucasians living in America or under the influence of Western ideals, many researchers are realizing that eating disorders are not isolated to this particular group. They are also realizing the differences in body image between occur in different races and genders (Pate, Pumariega, Hester 1992). Recently, several studies have shown that eatingRead MoreA Brief Note On Anorexia And Bulimia Nervosa1561 Words   |  7 PagesIn today s western society, an abundance of factors contribute to the way one thinks and feels about themselves physically, and essentially how one would act upon this. All over the world, messages and images of skinny women are engrossing people s lives, leaving negative and long-lasting affects behind. Current beliefs of western culture suggest one must obtain a perfect, which has become analogous to thin, physique in order to achieve happiness and success, c ausing many young women to feelRead MorePsychopathology And Culture : The Epidemic Of Eating Disorders1396 Words   |  6 Pages Psychopathology and Culture: The Epidemic of Eating Disorders By: Bernadette Oldfield Dr. Van Arsdale Abnormal Psychology 6 May 2015 Throughout cultures, mental disorders vary immensely. In some cultures, certain disorders are considered taboo and not even recognized, in other cultures, the treatment of certain disorders varies, but the biggest thing that is different, is how certain disorders effect certain cultures and races less or more than others. This is somethingRead MoreWesternization Vs. Eating Disorders1645 Words   |  7 PagesWesternization Vs. Eating Disorders Historically, through an array of cultures worldwide, individuals have transformed their appearances in order to conform to the beauty ideal of relevant culture. Those that are apart of the Pa Dong Tribe, which reside among the boarder of Thailand, practice the elongating of the neck through the use of brass rings. African and Amazonian tribes consider beauty through the stretching of their lips that is achieved using large lip plates. Tribes in Africa striveRead MoreGeneral Education Requirement For Psch 2701410 Words   |  6 Pagesthe other definition of â€Å"danger† it might be â€Å"person is likely to do harm to other people or him/herself†. Second, choose 1 specific psychological disorder (not a category, e.g., panic disorder is okay but not â€Å"anxiety† disorder) that fits each definition and briefly state in what way(s) the disorder fits that definition well. Choose a different disorder for each definition. (6 pts) a. Social deviance: When there is a behavior seems contrary to the dominant norms of a certain society, this can beRead MoreEssay on The Fear of Fat Criterion Within the DSM IV1626 Words   |  7 Pagesfear of gaining weight, if a patient has not been exposed to the same cultural pressures and orientation towards being thin? Although western culture is thought to be the dominant culture, because of power and economics, non-western cultures make up eighty percent of the world’s population (Lee, 1995). Many of these ‘sub-dominant’ cultures are present in the melting pot of the modern United States. Are these non-Westernized individuals being denied the necessary treatments and interventionsRead MoreA Study Of Unusual Thoughts, Feelings And Patterns Of Behaviors1672 Words   |  7 PagesElements that affect disorders classified under abnormal psychology can include one s genetics, one’s environment, and their economic stability. Eating disorders are a prime examples of what abnormal psychological disorders are. Eating disorders (ED) are defined as illnesses that causes serious disturbances to an individual’s everyday diet, such as eating extremely small amounts of food or severely overeating regardless of actually having appetite.This specific type of disorder is not only focusedRead MoreThe Psychological Effects Of Eating Disorders1324 Words   |  6 Pagesis that those are all influences leading to eating disorders. Women are strongly affected by eating disorders in North America. Many societal, cultural and physiological aspects contribute to the impact that eating disorders have upon women. Psychological aspect of eating disorder The psychological effect of eating disorders is one of, if not the most influential part of the development of an eating disorder. â€Å"Eating disorders are disorders of eating behaviors, associated thoughts, attitudes and

Benefits of Animal Assisted Therapy Free Essays

string(205) " premises with caged birds have better patient attendance, more involved participation, and better results compared to the appropriate control group who stayed in premises without birds†\(Barker 1998\)\." Angelica Carlos English 4 19 March 2012 Benefits of Animal Assisted Therapy Throughout human history, â€Å"animals have occupied a central position in theories concerning the ontology and treatment of sickness and disease† (Serpell 16). Animals have played a major role in the lives of humans in ways that have affected our entire being and survival. Countless amounts of people, animals, and time have been put into bringing AAT all over the world; as a result, five other countries have adopted this form of therapy. We will write a custom essay sample on Benefits of Animal Assisted Therapy or any similar topic only for you Order Now The volunteers and workers of Animal Assisted Therapy have pushed to bring an exciting new therapy to children and adults all around. Animal-assisted therapy (AAT) is a familiar method of treatment and rehabilitation in many diseases and conditions, where the animal becomes an important â€Å"behavioral facilitator†, causing improvements in the behavior and health of the patient. â€Å"Numerous authors and medical professionals point to its importance and in particular that the positive feedback between the patient, the animal, and the therapist reduces many symptoms, and improves the quality of life† (Yeh 2005). The history of Animal Assisted Therapy can be traced back to the 9th Century. It is a goal-oriented intervention in which an animal that meets the criteria becomes an integral part of the treatment process for patients. The benefits of Animal Assisted Therapy far outweigh the risks, and should be used and recognized as an effective form of therapy. AAT in a natural environment brings about the encounter between a patient and an animal, which elevates the motivation and strength of the individual. The therapist-animal-patient trio establishes such mechanisms which increase the level of communication. It enhances motivation, the driving force that heals† (Journal of Psychology 44). The patient learns to experience himself/herself in relation to others, and to better perceive truth and reality. Pressure from school can exacerbate medical and psychological pathologies in kids. â€Å"The use of Animal Assisted Therapy and Animal Assisted Activities maybe [a] useful tool which could be offered in school counseling† (Chandler 2000). If AAT is offered in schools, it could bring in students who are too scared and embarrassed to talk about their problems. The presence of an animal can facilitate a trust-bonding relationship between therapist and client† (Chandler 2000). The bond between client and therapist is essential because without a connection no progress will be made in the recovery of the patient/client. Additionally, â€Å"Animal Assisted Therapy interactions are goal directed, individualized to the patient and has documented progress† (Bloomquist). The purpose of AAT is to develop checkpoints and make a patient’s recovery fast and fun. With the goals in mind, it is easier to track a patient’s progress. Animals keep the patient in check; â€Å"positive psychological and psychosocial [and physiological] benefits have been linked to the presence of animals. Reductions in blood pressure, heart rates, and stress levels, as well as increases in emotional well-being and social interaction are benefits from the human- animal bond â€Å"(Jorgenson 1997). Animals become more aware of possible problems and act as caretaker. â€Å"Animals can be aware of internal states, and so they can alert individuals of impending seizures [and any other health emergencies]† (Granger). We accept animals as potential healers and major contributors to our health, happiness, wellness, and vitality. The effectiveness of AAT â€Å"has gained wide spread support and application over the past few decades† (Connor 2000). The therapy involves special training for the animals to work with patients. The Delta Society defines Animal Assisted Therapy as a targeted intervention in which an animal complying with specific criteria represents an integral part of the therapeutic process. Animal Assisted Therapy has physical, mental, educational and motivational effects on the participants. From the physical point of view, the therapy improves the fine motoric abilities, the use of the wheel-chair, and the maintenance of equilibrium when standing. †(Zasloff 1994) Certain animals can improve the development of motor skills that the patient is missing. â€Å"In the mental health area, it improves attention, concentration, and self-esteem reduces anxiety and loneliness, im proves verbal interaction, and develops recreation and leisure abilities. †(Zasloff 1994) AAT promotes cognitive development in a patient, which is an important for normal societal function. â€Å"Educationally, it improves vocabulary, as ell as long and short term memory. Motivationally, the presence of an animal increases the desire for joining in group and social activities, and improves interaction with others. It is applied both in groups and individually† (Zasloff 1994). The use of various animals is not uncommon in animal-assisted therapy: dogs, cats, birds, horses, dolphins, rabbits, lizards, and other small animals. However, dogs are the most frequently used animals because of their training and sociability skills. â€Å"Many times children will tell things to an animal that they feel uncomfortable telling to an adult or therapist† (Bloomquist). Animals give off a relaxing feeling and allow the child to feel more comfortable and open. The child will be more trustworthy of the animal and can talk about anything without feeling judged. Every human has a story to share, and the animal is just easier to share it with. People in hospitals all share one hope, and that is for a fast recovery through any means necessary. â€Å"In some hospitals, canine-visitations are enabled for patients afflicted with chronic diseases, including the participation of medical staff, animal owners and veterinarians† (Lefebvre 2006). Animal visitation boosts morale in nursing homes, hospitals, psychiatric wards and even prisons. The faces of these people become lit up when the animals comes to visit. Almost instantly the participants forget where they are and the pain they are in. â€Å"Dogs and owners are familiarized with hospital rules, which require mandatory documentation on the dogs in terms of vaccinations, and the control of behavior and temperament. Trainers [receive] advice and instruction on how to conduct a therapy group† (Barker 1998). When a dog comes for a visitation, all rules and regulations are set into place to conduct a safe therapy session. Even though dogs are the preferred animal for hospital visitations, â€Å"cats are often used for therapeutic purposes, as are birds. Some authors discovered that group meetings held in premises with caged birds have better patient attendance, more involved participation, and better results compared to the appropriate control group who stayed in premises without birds†(Barker 1998). You read "Benefits of Animal Assisted Therapy" in category "Essay examples" Bigger animals, like dogs, can be intimidating to patients, so smaller animals are used as alternatives to elevate the amount of people who come to the sessions and participate. In horse-assisted therapy observations are made on the effects on the neuromuscular system of the patient caused by the mechanical influence of the horse walk. Specific to the horse therapy is that the patient continuously receives impulses from the horse walk, which lead to a relaxed perception of the body, equilibrium, and coordination of movement. â€Å"Humans and horses walk very similarly, when a person is sitting on top of a walking horse, the body goes through the same movements as if he/she was walking by him/herself. † (Beiry 437). Children with motor skill issues can participate in equestrian therapy to develop an identical walking sensation. The similarity between the two is astonishing. This is particularly significant in motoric deficiencies caused by hereditary lesions, such as cerebral paralysis in children. The very process of fitting the horse with saddle and harness, and acceleration in riding, improve the coordination of arms and shoulders, and sharpen the perception of one’s body and one’s self, which leads to improved strengthening of independence and resolve. All of this leads to better communication in the family, and improved work skills and quality of life â€Å"(Yeh 2005). Comparatively, â€Å"Hippotherapy has been used successfully with one-sided paralysis and other problems with asymmetry† (Beiry 352) Hippotherapy is another term for equestrian therapy and has worked wonders on patients who suffer through paralysis. â€Å"Benefits of Hippotherapy include increase in fle xibility, balance, and arm and leg strength. † (Beiry 352-54). The development progress is one-hundred percent in terms that children and adults developed fine tuned motor skills that were otherwise non-existent. Development of leg and arm strength is seen in people who participate in Hippotherapy the patient develops the strength and confidence to walk on their own. Equally, â€Å"in the presence of a horse, there are other influences on the patient, such as visual, auditory, olfactory, and tactile. The warmth of the horse and the touch during grooming act positively on the patient. Such therapeutic meetings are practiced 2 to 3 times per week† (Yeh 2005). It has been observed that during horse riding, the rider experiences a unique interaction with the animal with which he shares a relationship and space. A communication is therefore established, resulting in gratification and motivation, which in turn alleviates pathologies. In the same fashion, â€Å"animal visitation and therapy in critical care helps motivates patients by reminding them that there is life outside the walls to which in time, they’ll return†(Connor 40). AAT allows for people to develop an outgoing/positive outlook on life, despite the fact that they are confined. â€Å"Critical care nurses use AAT to relieve patients stress during [procedures]† (Connor 52). Certain procedures that a patient must endure cause an immense amount of pain, but with the animal there, a patient can focus on the animal and ignore the pain almost completely. In a unique way â€Å"AAT reduces anxiety levels of institutionalized patients† (Connor). Institutionalized patients are often if not always in a constant fear, but with an animal present during their therapy session, the patient can relax and worry less. With an animal there patients develop a â€Å"willingness to be involved† (Connor). Patients become more eager to participate. They know that participating will allow them to pet the animal. In turn, patients will develop an eagerness to participate in society. Florence Nightingale, founder of modern nursing, once wrote â€Å"A small animal is often an excellent companion for the sick. † Animals will never leave a person because of a disease or a disability. No matter the situation, an animal will say by your side. â€Å"Animals serve to buffer and normalize an aging person’s sense of social isolation† (Journal of Psychology). Never does an animal pass judgment on someone, nor reject someone for being different. Animals only provide unconditional love to all young and old. Because patients can become lonely, bored in hospitals, so the animal visitations are something to look forward to. â€Å"AAT provides patients with entertainment and social interaction† (Abdill 8). Patients can have fun while experiencing the beneficial parts of the therapy. It brings entertainment to people in hospitals, homes, and even prisons. â€Å"Animals smooth all kinds of social interactions† (Abdill 79) Patients who go through AAT learn how to interact with other people. The more people who work with an AAT animal, the easier it is to talk to others. Although AAT has been acknowledged by many medical professionals, some still doubt the validity of Animal Assisted Therapy. Some families tend to stay away from AAT because of the cost. â€Å"AAT cost three-thousand to five-thousand dollars† (Baxter). Cost should not be the one thing that prevents a person from partaking in AAT. Most facilities offer free sessions to any person who wants to get involved in AAT. Skeptics will also say that AAT is not an effective form of therapy. â€Å"AAT is for a purely recreational purpose† (Baxter) The therapy allows for development in physical and cognitive function. To further their point, people who oppose the use of AAT mention the danger it brings to the animals as well as the patients. The danger they see with the animals is aimed at DAT or Dolphin Assisted Therapy. â€Å"Removing dolphins from the wild results in separation from their families† (Baxter). Also stated is that DAT often results in the â€Å"deaths and/or injuries of many dolphins† (Baxter). Experts have acknowledged the separation a dolphin can feel, so they put those dolphins in tanks with other dolphins so they could form their own family. Only a small amount of dolphins die while participating in DAT. The dolphins are given one-hundred and ten percent of attention and care. Furthermore, AAT employees â€Å"[limit] the time an animal is ‘on duty’ and keep the animal safe from accidents and/or aggressive behavior†(Granger 230). Safety of both patient and animal is the top priority during each therapy session. Rules and regulations are set in place for safer sessions and visits that are both fun and productive. In addition, opponents will say that AAT may be â€Å"physically hazardous to the body†, and there have been â€Å"multiple reports of children injured† (Baxter). On rare occasions children are injured, but at the fault of the AAT supervisors. Very rarely is the fault placed on the animal. However, â€Å"patients and animals participating in these programs require special care in order to avoid transmission of infectious diseases associated with pets, hypersensitivity and accidents during their visits† (Jofre 2005). To prevent accidents, animals are thoroughly screened and tested before being approved for training to become an AAT service animal. There are many different roles an animal plays in someone’s life. A person who is living with a disability can have their day brightened up by the touch of an animal. Animals can become the very thing you need. They adapt to the persons needs. â€Å"Animals can sooth the emotionally distressed and relieve physical pain† (Graham). These service animals can make a person healthier and happier just by being by their side. One will never feel alone when beside and animal; â€Å"animals provide a valuable relationship that serves such functions as companionship, tactile stimulation, safety and nonjudgmental emotional support† (Graham 50). â€Å"Many individuals will thrive from the positive attention they will receive from a companion animal† (Graham). Individuals feel loved and adored by the animal which in turn makes the person strive to be a better person. The feeling of pride from an animal can feel a whole in somebody who is empty inside. â€Å"Animals are tools for therapy because they can make people feel safe and loved when they have been deprived of social interaction or hurt by other people† (Granger). People who are denied from emotions are more reserved. Animals can bring the trust back to a person who has no real reason to trust anyone. When an animal is brought into a room, the faces of everyone present glows. The benefits of AAT are so great that some believe in animals more than they do doctors. Animals are windows to our souls and they understand people better than some doctors do. It is as though animals know exactly what people need when they need it most. It is obvious that animals bring so much into the lives of the people who need most. AAT has advanced a great deal in the last years. Beginning in the days of the Romans, people have relied on animals for a number of things such as, farming, transportation, hunting and lastly, companionship. In the twenty first century, people are still relying on animals for mental and physical healing, even though modern medicine has come so far. The medical field has and continues to grow with leaps and yet the four legged furry friend is still needed and wanted above all else. How to cite Benefits of Animal Assisted Therapy, Essay examples

Service Marketing Business Service Structure

Question: Discuss about the Service Marketing for Business Service Structure. Answer: Introduction Service structure is quite important for an organization. Organizational growth is very much dependent on effective service structure of an organization. Satisfaction of employees/customers along with quality service is totally dependent on service structure of an organization (Pagiola and Platais, 2016). On other hand, as per the Horng et al., (2013) that service blue print is also helpful to rearrange service structure along with finding faults within service structure. The report aims at developing a suitable blueprint for an organization named Sirromet. While developing the service blue print of Sirromet, the back stage along with front stage functions of an organization must kept mind. Certain issues have been researched in the report and provided with recommendations Background of the organization Sirromet is a well-known dining restaurant of Brisbane serving excellent food and wine to its customers. The goal the organization is to provide its customers food at comparably lower price to make their time precious. The restaurant has received four and half stars for the services. Components of the Service Blueprint Considering the research of the researchers it has been found that the blue print of the organization is associated with five components. The five components are associated with the action of the consumers, front stage action, and back stage actions, support process of the organization and evidences of physical activities. The components are presented as follows- Customer Actions It is the process that needs the consideration of the major priority towards the consumers and it remains at the top of the blueprint. This portion is associated with several steps. It is associated with process of service provided towards the consumers. The steps are associated with the trends and behavior of the consumers and it mainly consideration of the selection process development for the service (Alonzo-Helton et al., 2013). Front Stage Actions Front stage is associated with the maintenance of the actions that relate the tasks of the organization towards the consumers. According to Kim and Park (2014), the actions performed in this section are associated with the control of the behavior of the consumers that ultimately reflects the impression of the organization to the consumers. Line of interaction separates the stage from the blueprint (Radnor et al., 2014). Back Stage Actions Back stage action of the organization is associated with the line of invisibility that divided in two parts and mainly concentrated towards the upper part of the service blueprint. The services and actions are invisible to the consumers (Lim and Kim, 2014). The service providers and management authority dominate the actions of the back stage involvement. Support Process Support process is associated with the involvement of the employees of the organization that associated with the internal line of interaction. The employees in the back stage operations are not able to interact with the customers directly but help to improve the service. Physical Evidence It is necessary to consider the factors that are associated with the development of the factors that are contributing towards the development of the blueprint and the factors are tangible in nature and appear at the top of the blueprint (Sankaran and Selvarasu, 2014). The consumers are mainly influenced with the factors. The factors are contributing towards the understanding of the moment of truth for the organization. A very important parameter highlights the proper insight of the service is considered as the physical evidence. Evaluation of Sirromets front stage and back stage function The front stage of Sirromet deals with the customers who avail their services for dining. It is the role of the front stage professionals to welcome the guests and give them a warm wish so that they can feel at home (Ryu et al., 2012). The front stage needs to be attractive as the customers are impressed by the service by them apart from the quality of the food. Hence, the external marketing planning is to be done in a proper manner so that all the customers can be well satisfied. There are different steps which help in accomplishing the front stage activities. On the other hand, the back stage function is not directly experienced by the customers (Wellton et al., 2016). The professionals of the back stage perform behind the screen; however help in serving the customers. The back stage customers are the chefs, the human resource management or some other back end employees. After evaluating the front stage and the back stage, it can be noticed that in case of the front stage, the customers are complaining of late service by the waiters and they have to wait for long before the food arrives. On the other hand, the back stage professionals were not able to make the pressure and faltering their quality service to the customers (Horng et al., 2013). Moments of truth for the service of Sirromet Moments of truth is completely monitored by the management of any organisation with seriousness. The organisation Sirromet has always tried to give the best service to the customers who avail their dining services. Good quality food is being served to the customers. However, certain problems have been noticed in the organisation. The customers have complained of not receiving the delivery of the food within the given time (Radnor et al., 2014). The customers have to wait for long before placing their orders and receiving the food. Even the quality of the food is hampered as there are fewer chefs in the restaurant. The customers are not satisfied with the service that they receive from the restaurant management. With the increasing number of customers, the chefs are unable to handle the pressure that that is exerted on them. Number of employees need to be increased in order to provide the best service to the customers. Determinants of satisfaction and dissatisfaction for the service organizations It has been considered that Sirromet is responsible for serving its customers with quality food with matching wine. This combination is available at very low cost so that it can be afforded by all. The organization also provides quality food to the customers. Sirromet is also responsible to satisfy the targeted customers with quality service. Thus, the customers are already affected by the impact of the service of the organization. However, it is significant for the organization to consider all the issues that are coming from the back stage and the front stage. The performance of both the stages has to be taken into consideration (Bauer et al., 2016). With the help of the gap analysis model, the dissatisfaction and the satisfaction determinants of the customers in relation to the service of Sirromet restaurant can be derived. Proper implication of the gap fills helps the management of Sirromet to analyses the existing service priced customers. It has been seen that the customers of the restaurant can book their service offline as well as online. This is done in order to increase the rate of satisfaction of the customers. The determinant is the customers and the machines. It has been already, mentioned that the restaurant serves the customers with quality wine at a very lower cost (Deng et al., 2013). Thus, in such a case, the satisfaction of the customers is dependent on the service of the front stage and the staffs associated with it (Kvist, 2012). After concentrating on the determinants, it can be stated that two main factors are brought into light and they are perceived service and expected service. With the help of the two determinants, the restaurant must upgrade their service on and loyalty. The customers had expected that placing order would be easier and within less time the food would be serve however, it has been seen that due to less number of waiters, the customers are unable to order their food as soon as they select their menu. Even the serving of the food on the table is taking much time. This grew dissatisfaction among the customers who avail the services of the restaurant. This is the gap in the service provided by the restaurant to the customers. There are some other gaps which are disturbing the functioning of the organization. The cooks are less compared to the number of customers that visit the restaurant at the same time (Ryu et al., 2012). Thus the organization needs to develop their management strategies and combat all the problems that are facing the organization. The problems that have surfaced in the organization are due to improper implementation of the strategies and lack of the communication with the customers. Feedback of the customers would help the organization to succeed in their attempt to satisfy the customers and gain their loyalty. Focus of the organization must be on improving the quality of the service. This can only be done with the help of more numbers of employees and proper HR policies. The gap in the service of Sirromet is due to the improper analysis of the demand of the customers from the organization. Application of the service quality theories The application of the service quality theories is necessary after identification of the gaps in the in the service. It can also help in developing proper measurement in order to rectify the gap that exists in the organizations service. The detail of the application of the theories is given below. Theories Application Nordic model Sirromet must analyses the gap between the perceived quality of service and the expected quality of the service. This would help the organization to develop their quality of the services with strong customer base (Ryu et al., 2012). It also helps the organization to concentrate on improving the communication between the customers and the service providers so that their orders can be taken as soon as the customers re ready with their orders. SERVQUAL Model With the identification of the issue that the organization is facing, it helps Sirromet to understand the importance of the proper maintenance of the chain that operates from the customer to the waiter and them to the chef and then back to custom via the waiter. This would help the organization to move towards the target market and earn good revenue. The organization need to maintain and focus on the five major dimensions which are essential to the success of any organization in the international and national market (Freeman et al., 2014). The dimensions that are associated with the maintained of the reputation of the organization are reliability ion the service of Sirromet, tangibility improvement, proving assurance to the customers about the quality service, place for the new potential customers and responding to all the queries of the customers. Hierarchical Model The management of the organization must divide the services among all other members so that the people availing the services can be focused with great intensity. In the very first category, the origination must allot a single waiter operable so that the customers can be attended as soon as they reserve a table for themselves. This would in effectively satisfying the customer with the in time service (Kiresuk et al., 2014). In the next category, the organization must concentrate to improve the environmental condition of the restaurant so that customers can feel cozy and enjoy their dining. The very last category is the position where the customers have to wait for very less time to get the food served on the table within time. The number of chefs in the restaurant needs to be increased. Development of service-recovery strategy plan In order to improve the services of the organization, and establish a strong relation with the customers, it is significant to develop a service strategic plan. In the very first stage the organization needs to develop the human resource department, in such a manner that it can understand the requirement of the suitable and eligible recruitment to maintain the flow of the services to the customers (Kiresuk et al., 2014). Proper training program must be designed for the waiters of the organization so that they can attend the customer with great respect and create an excellent impression on the customers. The services of the organization have to be designed in such a manner that it can be afforded by all the customers. The price of must be kept under control so that the customers can easily avail the products and make their dining a moment of lifetime. This would help in bringing more customers to the restaurant and increase brand loyalty. Expression of Respect Listen and Understand Uncovering of the Expectation All the customers of the restaurants need to be attended with the same attention so that the customers return again and again. The customers must be answered with very polite sentences. If the delivery of the food takes time, polite apologies must be made to the customers. The waiters must be listening to the customers very attentively so that all the food and served to the customers as per the order. If some of the customers order for special changes in the item, it required apt attention from the waiter. Cooperation with the customers must be done while selecting any new dish of the restaurants. The feedback from the customer has to be taken so that it can help the organisation to improve their servicers and meet the demands of the customers. Complain Barrier of the Consumers Strategies to recover the situation Delay order receive There are very less waiters in compared to the number of guests arriving at the same time in the restaurant. Waiters are not properly trained to copy down the order fast Modification in the menu card must be brought. More waiters are to be recruited by the organisation as that even the restaurant us full, people can be attended by the waiters and orders can be placed as soon as the individuals occupies a seat. Training session of the waiters must be included in the HR policies. Training of the other staffs is also required as they also contribute to the experience of the customer in the restaurant (Mok et al., 2013). The menu card must be arranged in accordance to the knowledge of the waiters. The waiters are not clear as what is served in the card and what is not served. Quality of the food The number of chef is less compared to the number if tables. It is a pressure on the chefs when there is a huge line of customers. Adjustments with the spices has made the quality of the poor Recruitment of new chefs must be done in the restaurant so that there is no pressure on the main chefs who are specialised for cooking the main dishes (Dabholkar, 2015). The organisation must use excellent quality spices so that at the quality and the taste of the food remains good and people are satisfied after consuming it. Conclusion Thus it can be concluded from the above discussion that the concentrating on the moment of truth of the restaurant Sirromet it has been found that depending on the moment of truth the establishment of appropriate functioning knowledge of the front stage and back stage function of the restaurant is possible. It has been found that the development of the font stage is associated with the maintenance of the relationship and interaction with the consumers (Heizer et al., 2016). In this case, it is necessary to consider the back stage involvement also that guide the restaurant to maintain the employees involvement also in the core operation. The development of the blueprint is associated with the consideration of the determinants that comprised with the satisfaction factor of the consumers. In this aspect it has been found that price, quality and environment are the contributing factor to understand the satisfaction and dissatisfaction level. Development of the gap analysis is essential i n this regard to consider the development of the consumer persuasion analysis. In addition, depending on the relevant models of service quality measurement it has been found for Sirromet that the development of service recovery plan is essential to develop the necessary relationship with the consumers with proper interaction. References Alonzo-Helton, M., Fletcher-Brown, T. and Stephens, N., 2013. Service blueprinting.Parking Professional,29(1), pp.26-29. Bauer, A., Bloching, B., Howaldt, K. and Mitchell, A., 2016. Moment of truth: Redefining the CEO's brand management agenda. Springer. Dabholkar, P.A., 2015. How to improve perceived service quality by increasing customer participation. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 483-487). Springer International Publishing. Deng, W.J., Yeh, M.L. and Sung, M.L., 2013. A customer satisfaction index model for international tourist hotels: Integrating consumption emotions into the American Customer Satisfaction Index. International Journal of Hospitality Management, 35, pp.133-140. Freeman III, A.M., Herriges, J.A. and Kling, C.L., 2014. The measurement of environmental and resource values: theory and methods. Routledge. Heizer, J., Render, B. and Munson, C., 2016.Principles of operations management: sustainability and supply chain management. Pearson Higher Ed. Horng, J.S., Liu, C.H., Chou, S.F. and Tsai, C.Y., 2013. Creativity as a critical criterion for future restaurant space design: developing a novel model with DEMATEL application. International Journal of Hospitality Management, 33, pp.96-105. Kim, J. and Park, Y., 2014. Blueprinting for Technology-Based Service: Decoupling of Physical-Virtual Layers. InDigital Enterprise Design Management(pp. 71-82). Springer International Publishing. Kiresuk,J., Smith, A. and Cardillo, J.E., 2014. Goal attainment scaling: Applications, theory, and measurement. Psychology Press. Kvist, J., 2012.Changing social equality: the Nordic welfare model in the 21st century. Policy Press. Lim, C.H. and Kim, K.J., 2014. Information service blueprint: A service blueprinting framework for information-intensive services.Service Science,6(4), pp.296-312. Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality, tourism, and leisure. Routledge. Pagiola, S. and Platais, G., 2016. Payments for environmental services. Radnor, Z., Osborne, S.P., Kinder, T. and Mutton, J., 2014. Operationalizing co-production in public services delivery: the contribution of service blueprinting. Public Management Review, 16(3), pp.402-423. Ryu, K., Lee, H.R. and Gon Kim, W., 2012. The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. International Journal of Contemporary Hospitality Management, 24(2), pp.200-223. Sankaran, A. and Selvarasu, A., 2014. Service Blue Print for Aquarium Business Using Service Mix.The International Journal of Business Management,2(10), p.41.

Marketing and Entrepreneurship for Billabong- myassignmenthelp

Question: Discuss about theMarketing and Entrepreneurship for Billabong. Answer: Any organization for the success has to focus not only the marketing development of the company but also on the development of the products of the company. Billabong website is having the general information regarding the products as the main focus of the company is on the market development. The industry related to the products of surfing is not meant as the matured industry and thus the focus on the market development is not required (Wang and Head, 2007). Through the information related to the different products the organization is also able to develop the relationships with the consumers and to attract the fresh consumers and would be the first step towards the consumer relationship marketing. Relationship marketing theory states that the relationship marketing is in a great way focused on the product description. In general, the association within the target market is affected by numerous factors such as the customer engagement and customer satisfaction (Wang and Head, 2007). Co nsequently, this is not the matter of concern if the company website is having limited information related to the Billabong. The organization still can have the good quality rapport and connection with consumers if it focuses additionally on certain significant factors such as consumer engagement and consumer loyalty. Nestle has launched the organic chocolate coffee in Australia. Nescafe Gold, natural aim to objective organic chocolate coffee lovers. Nestle has promised that this item for consumption will present a horizontal taste and rich fragrance. With this item for consumption, the clients can without problems drink the finest class of coffee at home. Nestle has also promised that the coffee beans taken into use to produce this chocolate coffee have been full-grown and harvest in a manner which is environmentally safe (Stojanovic and Barjolle, 2012). This item for consumption is beleaguered towards the town consumers that fit in to the finest segment of the marketplace this item for consumption will be triumphant because the first-class segment prefers chocolate coffee with greater taste. They are prepared to try natural products with well-off taste even if they are supposed to pay extra. Nestl uses the branding effectively for counteracting the negative publicity. The clear brand image of th e company allows being competitive in also the low involvement markets Like as the confectionary, coffee, cereals, and drinks markets. The strong branding strategy is key for entering the consumers of the evoked list. Nestle find avenues further than the branded packaged food products the segment of the consumers which is estimated in getting the new brand approximately every day (Rozhkov, 2012). A business can guess income allocation in New Zealands Northern Territory or North Island by analyzing the arithmetical information available on an annual or five-yearly base. Information from survey reports can be utilized for understanding the allocation of profits. Information collected by all the way through Survey of Family profits and service can be analyzed (Fields, 2007). Approximation of the household prosperity can be complete on the base of the report available by Reserve of New Zealand. Numerical reports assist to classify clients on the foundation of income sharing of the households. The corporation can also carry out an advertising study for a particular environmental region. These arithmetical reports will assist to categorize clients into low profits segment, center income section, and high profits segment. Income dissimilarity suggests that the expenditure power is not level (Fields, 2007). On the base of this categorization, the marketers can aim the accurate sectio n of clients for their foodstuffs. No matter the risk with this approach is the significance of data. This approach would go for a toss if the sample were not representative in nature. The success of this approach could depend on the sampling approach used by the organization (Rozhkov, 2012). At times the approach related to the mass marketing was used devoid of any segmentation variables. The mass marketing approach is being used by the huge organizations in FMCG sector. LOreal, Unilever, and PepsiCo are three prominent FMCG companies. The companies in the FMCG sector, with time have moved from the mass marketing approach towards the segmented approach. The fundamentals of precise targeting based on diverse segments that can be seen on the websites of the three companies (Merrilees and Fenech, 2007). Companies divided the customer market based on the segmentation variables such as the income. Companies are developing the products which are to focus the consumer needs in the different segments. The company LOreal applies the segmented approach and the target market includes the urban women of the middle and young age group. The target consumers of the brand are the group of the middle-income to the high income (Merrilees and Fenech, 2007). PepsiCo is food processing and Beverage Company. The company follows the multiple-segmentation approach. Market segmentation by the company is done on the lifestyle and demographic basis. Unilever is one of the primary manufacturers of consumer goods such as ice creams, personal care, food, beverages and products related to home care. Market segmentation is done on the basis of psychographic and demographic factors. LOreal segments the marketing the best way, on the other hand, PepsiCo is to be ranked second and Unilever ranked as the third in conditions of market segmentation. The Demographic factors consider the factors such as the age, gender, educational qualification, ethnicity, occupation and income level. The structure of age, income patterns and literacy level of the customers in the market in a great way affects the international marketing opportunities. Increase in the population of the middle-aged consumers resulted in the growth opportunities for the brands of the FMCG. The emergent countries are having the high percentage of the teenage and young population (Duffy, 2004). The brand which is youth oriented can target such developing countries as the ratio of the aged customers to the young customers is increasing in the urbanized countries. The dependence of aged populace on the middle aged populace is increasing speedily in the European countries. Marketers of the healthcare and the pharmaceutical companies can goal such countries. The increased level of the literacy resulted in the customers to be more informed. The level of awareness is also increasing and the consumers are becoming in the agreat way brand conscious ((Stojanovic and Barjolle, 2012). The consumers are attracted by the marketers with providing the relevant information related to the quality of the products, raw materials and the ingredients that are to be used in the product manufacturing. The company Nestle is considered as one of the global company of the FMCG Sector. The level of competition is very high in the sector. Conventionally, the company Nestle is considered as the big marketing player and in the Australia, the company is targeting the consumers with the middle income. The middle segment of the consumers is considered as the largest segment of the consumer in the country with huge population coming under the segment. The campaigns of the company Nestle related to the brand advertisement, media campaigns, and video campaigns mainly target the consumers of the middle class segment (Corniani, 2005). It is realized by the management of the Nestle that there is a great potential in the segment and results in providing the economic scale and revenues for the companies. The video campaigns on the social media, mainly target the population between the age group of 25-40 years of the urban segment (Rozhkov, 2012). The consumers of such age group use smart phones are considered as highly active on the social media channels such as the twitter, face Book and You Tube. Uncle Tobys which is the subsidiary of Nestle has also launch oats by means of no additional sugar. Nestle claims that Natures combine is a vigorous breakfast alternative as the sugariness is consequent from the nuts and dehydrated fruits. This item for consumption is beleaguered towards physical conscious clients and the diabetic patients. This item for consumption is also beleaguered towards the operational segment of clients as it gets prepared in just a mere tenure of 1.5 minutes (Corniani, 2005). This produce is paramount suited for all grow old groups as this creation offers complete grain oats. This foodstuff can turn out to be a huge achievement as consumers are more and more becoming health aware. Reports propose that Australians have a preference of low sugar foodstuffs and no added sugar variety of foodstuffs. These manufactured goods will assist clients in enjoying obviously sweet oats (Wilson and Daniel, 2007). It is predictable that the company Nestle would be successful in the objective for increasing the consumer penetration through the media campaigns. Marketing through the social media is considered as the fastest, powerful and the efficient way to reach the consumers. Through the promotional campaigns on the company websites, Nestle is to increase the reach of the new products. Such video campaigns are ought to be successful in the objectives (Stojanovic and Barjolle, 2012). The marketing section of Nestle is a well-built department. The company marketing managers are supposed to use the multichannel marketing for reaching to the customers. The blogs, video, and channels such as the YouTube channels considered as the excellent platform for the marketing managers of the company in increase the reach of the company products to its consumers (Rozhkov, 2012). In this comprehensive period of globalization, the social media advertising is the major and the key for each and every organization to develop and ultimately grow. This period is the market with super computers, Digital Marketing and Internet. It has long been noticed that the complete demographic distribution does not behave constantly plus the demographic distribution always does change (Mummert, 2017). With this kind of alteration in the overall worldwide demographic situations and trends, a completely straight forward and direct impact is noticed and observed on the worldwide and the worldwide and the international marketing strategy of the various organizations. In the present marketing condition, the organizations have perused to take into use the cultural and the social media marketing measures to reach out to the clients (Badkar, 2017). In fact, as the penetration of the technological factors and the Internet, the brand and current demographic variables have also speedily em erged dependening on the use of the technology sources such as the use of the smart mobile phones (Stojanovic and Barjolle, 2012). The marketers have to handle and cater to the enhanced % of the educated individuals and the professionals. The higher and the rich category/segment are with the passage of time becoming richer while, on the other hand, the lower segment of the people is becoming poorer and shrinking. (Badkar, 2017) So the marketers have now started to target their services and the products to the middle and the upper segment of the people. There is an important movement of the clients within various nations. A baby boomer is the marketplace segment comprise of customers that were born during 1946 to 1964. They comprise of the foremost portion of the entire US population. Such population is affluent and is not frightened of expenses related to their lifestyle. Pharmaceutical, Hospitality, and healthcare industry is being benefitted from the ageing baby boomers in a great way (Mummert, 2017). It appears that the industries, having the short lifecycle of the products, are set of profit from the ageing baby boomers. This includes the industries such as the FMCG industry and electronics industry. The companies in the electronic industry like Apple, Microsoft, Samsung, etc. often have to find the new and innovative ways to reach out to the target market. With the change in the worldwide demographic trend, thee organizations in these two industry segments can better understand the needs of consumers in the global market (Mummert, 2017). It would, in turn, help the players in these two industries to have customized marketing and advertising strategies for the use of ad targeting on social media tools like Face book and Twitter. The change in the demographics would also help the players in these two industries to get the maximum from the loyal customer based on the segment of ageing baby boomers. The organizations in the industry would be able to succeed only when they can keep a watch on the changing demographic trends (Badkar, 2017). There benefit would be tangible in nature only when the organizations can develop the specific marketing strategies for ageing baby boomers. References Badkar, Corniani, M. (2005). Market, Segment and Demand Bubbles.Symphonya. Emerging Issues in Management, (2). Duffy, D. (2004). Multi?channel marketing in the retail environment.Journal of Consumer Marketing, 21(5), pp.356-359. Fields, G. (2007). How much should we care about changing income inequality in the course of economic growth?.Journal of Policy Modeling, 29(4), pp.577-585. Merrilees, B. and Fenech, T. (2007). From catalog to Web: B2B multi-channel marketing strategy.Industrial Marketing Management, 36(1), pp.44-49. Mummert, H. (2017).Market Focus: Baby Boomers. [online] Target Marketing. Available at: https://www.targetmarketingmag.com/article/market-focus-baby-boomers-36956/all/ [Accessed 22 Aug. 2017]. Rozhkov, K. (2012). Residential Satisfaction in Place Market Segments.SSRN Electronic Journal. Stojanovic, Z. and Barjolle, D. (2012). Socio-economic and demographic profile of traditional and functional food consumers in Serbia.Marketing, 43(1), pp.41-48. Wang, F. and Head, M. (2007). How can the Web help build customer relationships?.Information Management, 44(2), pp.115-129. Wilson, H. and Daniel, E. (2007). The multi-channel challenge: A dynamic capability approach.Industrial Marketing Management, 36(1), pp.10-20.